Exit Light: Hetfield Launches Sunglasses Line

Posted by Bram Teitelman on Fri, Jul 6, 2012 at 10:15 am

Branding

Did you ever want to shield your eyes from the sun, but just, y’know, want to do it in the most metal way possible? Metallica frontman James Hetfield has come to the rescue by partnering with Sutro Eyewear to launch the limited edition JH Sutro sunglasses. “The Hetfield” will comes in black and tortoise versions, according to The Hollywood Reporter. They won’t come cheap though. The shades will cost $219.99, but according to Hetfield, are “built to look faster than a speeding riff and to handle the life of a road dog like me.” And for your money, you’ll get hinges that are allegedly 10 times strong than normal sunglass hinges and frames that are, according to Sutro “as smooth and as fast as [Hetfield's] Lincoln Zephyr V12.” Find out more about them here.

 

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