Posted by Bram Teitelman on Fri, Jun 8, 2012 at 2:57 pm
And just when you thought that Dee Snider couldn’t debase himself more than recording a Broadway covers album. The Twisted Sister frontman is now starring in a commercial for carpet cleaning company Stanley Steemer. Snider, who’s looking even more clownish than normal, plays straight man to a suburban house party that wins a “Dee Snider weekend.” A glammed-out 50-something dad wants to rock, which is to say ‘wants to cross dress and stage dive off a chair.’ Dee gamely sings a jingle, then watches as the house gets wrecked, then cleaned again, until the tagline, “nobody cleans the rock out of your apartment like Stanley Steemer” comes up.
Selling out? Nah, more like buying in. There are a lot of aging metal fans out there, and they need to get their carpets cleaned just like everyone else. And Dee is in on the joke, reacting via Twitter to a jab saying that Stanley Steemer stole his soul with “they just sucked it right up!” And it’s reaching more than just TS fans – just check out this video of a 3 year-old dancing to the ad.