Revolver Scaling Back to Bimonthly
Posted by Bram Teitelman on Tue, Oct 27, 2009 at 12:06 pm
It was announced in their just-out October issue and also during the Metal Insider-sponsored CMJ metal panels that following the December 2009 issue, esteemed metal magazine Revolver will be switching to a bimonthly schedule, publishing six times a year.
“Times are tough for everyone, and there’s been no government bailout for hard-rock magazines,” Revolver Editor in Chief Brandon Geist says. “Metal Maniacs and Metal Edge shut down last year, while we at Revolver had to cut some pages and our poster. Eventually we just decided that we needed to refocus on making the greatest magazine we could 6 times a year, instead of putting out an increasingly skinny, good magazine 12 times a year. I think anyone who picks up the new “Hottest Chicks in Metal of All Time” issue, which I’m personally very proud of, will see what I mean, and agree that we’re giving our readers a lot more bang for their buck. Going bimonthly also allows us to focus more time and effort on throwing mega-events like last year’s Golden Gods, the first ever metal awards show in the U.S. , which we plan to not only put on again in 2010 but also make even bigger and badasser.”
Subscribers will get the remaining number of issues of their subsrciption, meaning if they’d subscribed for one year in October, they’ll get nine more issues, which would last them until June of 2011 by our admittedly shoddy math. It’s sad to see such a solid metal magazine cut back, but unlike Metal Edge and Metal Maniacs, the magazine still exists. And another plus is that the magazines will be thicker and have more pages, making each one more of an event.
And speaking of events, they do have the Golden Gods awards, and while Aaron Turner might not be a huge fan, hopefully the festival will get past its first-year jitters, because a metal awards show seems like a great idea, at least in concept. And the more successful the awards show is, the more money they’ll potentially have to sink back into the magazine.
Tags: Brandon Geist, Golden Gods Awards, Metal Edge, Metal Maniacs, Revolver
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October 27th, 2009 at 12:32 PM
I run a fanzine… these are rough times indeed…. collateral damage vs internet downloading? could be…
October 27th, 2009 at 3:52 PM
It all goes back to how their audience are consuming content. I can hardly believe that vast swaths of the metal audience have straight up evaporated, so I wonder if the problem isn’t just that the magazines need to figure out how these people are seeking out their news if not on paper and fulfill that need for them.
October 29th, 2009 at 9:50 PM
Maybe if they stopped with the nonsense hottest chicks in metal and actually put out decent material consistantly they wouldn’t be having this problem? Metal edge and Metal Maniacs were basically the same drivel every month. Press releases and “interviews’ which were more or less cut and paste jobs with longwinded storytelling between quotes. Funny, decible is doing fine. Hell they even just published a book, revolver on the other hand is cutting back after their hottest chicks ever issue? wonder what went wrong