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Pandora Limits Users To 40 Hours Per Month

Posted by Dan Rodriguez on Wed, Jul 8, 2009 at 6:21 pm

Internet Radio

pandora2After settling on new royalty rates, Pandora is compensating their increased costs by limiting users to 40 hours per month with a $0.99 monthly fee for the remainder of that month. From their blog:

The revised royalties are quite high – higher in fact than any other form of radio. As a consequence, we will have to make an adjustment that will affect about 10% of our users who are our heaviest listeners. Specifically, we are going to begin limiting listening to 40 hours per month on the free version of Pandora.

In any given month, a listener who hits this limit can then opt for unlimited listening for the remainder of that month for just $0.99. In essence, we’re asking our heaviest users to put a dollar (well, almost a dollar) in the tip jar in any month in which they listen over 40 hours. We hope this is relatively painless and affordable–the same price as a single song download. (Alternatively, they can upgrade to “Pandora One”, our premium version which offers unlimited monthly listening in addition to its other benefits).

 

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3 Comments For This Post

  1. Zach S Says:

    I’m not sure how I feel about this. Maybe part of it is that I dont really use Pandora. Also part of me feels torn about limiting/charging for use. Then again it doesnt limit that much time and isnt that expensive. I guess it’ll help Pandora. Unsure as to how the rest of the world will feel. Guess we will have to keep tuned.

  2. ryan Says:

    Seems totally appropriate to me!

  3. The Daily Grind Says:

    This is one step towards the future of micro-transactions on websites. I would gladly pay $0.99 in intervals to use a website, but people are so reluctant to commit to a subscription service.

    I agree that this is a good move for everyone.

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