Posted by Bram Teitelman on Wed, Jan 18, 2012 at 10:27 am
What’s the ultimate male fantasy? According to Kia, it’s supermodel Adriana Lima, MMA fighter Chuck Lidell, Mötley Crüe… and a Kia Optima Limited. The car company combines all of them in its Super Bowl ad. In the ad, a guy envisions driving the car around a track filled with Lima as a flag girl, and Lidell fighting everyone in the Crüe – oh wait, no, the band is on a stage playing “Kickstart My Heart.” Kia’s head of marketing and communication Michael Sprague tells USA Today that that scenario is “the ultimate man’s dream, but not offensive to women either.” While the 60 second spot will appear during the Super Bowl, Crüe, Kia, Lima and Lidell fans will get a chance to see a teaser spot starting on February 3rd in movie theaters.