Posted by Kodi McKinney on Fri, Jun 22, 2012 at 4:04 pm
The Syndicate, Metal Insider’s parent company, is a promotion and marketing company that has championed the metal scene for almost 15 years. In our weekly Radio Spotlight, we’ll offer a look behind the scenes of metal radio from some of the stations and outlets playing metal that the Syndicate works with to spotlight the newest underground music on the airwaves and the people that bring it to you. Read on for a breakdown of Andrew “Cutter” Puyleart’s efforts to tie the new back to the old on metal’s national stage, followed by a brief look at some new records making their way to the airwaves, courtesy of the Syndicate.
Featured Station: WRQE-FM (Green Bay, WI)
Where’s the metal?
On The Pit (aka Hangar 19), Saturdays 9pm-12am CST
What’s going on here?
Cutter has crafted a syndicated metal show built around classic bands that still looks to tie in current metal. ”85 percent of the music is metal from the 80′s and 90′s, with some older stuff from the 70′s and some new metal thrown in,” Cutter says. ”The goal is to get the metal that we grew up listening to on the radio. You have to know where you’ve been in order to know where you’re going, so for people into newer metal, they can hear the bands that influenced their favorite bands.”
The show currently has five commercial FM affiliates from Oregon to West Virginia, along with its home base of WRQE. That may seem modest for a syndicated show, but The Pit is relatively new compared to long-running shows under Envision’s umbrella like Full Metal Jackie; in fact, it has only been syndicated since January. ”It seems like the old school and/or hardcore metal fans are eating this up,” Cutter says. ”Every week it seems to get bigger and better.”
Sample featured artists:
Classic metal shows aren’t unusual in radio, but Cutter sets himself apart by finding ways to blend slightly more underground names in with marquee artists. In the six months that The Pit has been active, Cutter has interviewed a number of artists, including:
-Tommy Victor (Prong)
-Burton C. Bell (Fear Factory)
-David Ellefson (Megadeth)
-Woody Weatherman (Corrosion of Conformity)
-Sid Wilson (Slipknot)
When interviewing these artists, Cutter will typically run a new song they play on alongside a well-known standard to help trace the roots of a band back to its foundations. This weekend’s guest will be Rex Brown, who exemplifies this, given his new band Kill Devil Hill and his old work in Pantera and Down.
New at Metal Radio This Week:
Vision of Disorder -“Loveless” (Candlelight)
The Long Island-based experts of fusing New York hardcore with metal are back with the first single from their new album, The Cursed Remain Cursed. It’s the band’s first new full-length since 2001′s From Bliss to Devastation and first release for Candlelight.
Aviyn - Aviyn (From The Depths)
An upstart metalcore band from tiny Hominy, OK, Aviyn’s debut album balances crushing syncopation with pop tendencies.
The Company Band – “House of Capricorn” (Weathermaker)
Fronted by Neil Fallon (Clutch) and featuring members of CKY, Fireball Ministry and Fu Manchu, this new single sounds kind of like Clutch gone a little more overtly mid-70s rock in its grooves.
The Syndicate, Metal Insider’s parent company, is a promotion and marketing company that has championed the metal scene for almost 15 years. For radio promotion, street marketing, publicity, event marketing and brand consultation in the world of metal, contact us here.
Tags: Aviyn, Candlelight, Cutter, Envision, From the Depths, Full Metal Jackie, Green Bay, Kill Devil Hill, Max Cavalera, Midwest Communications, Pantera, Rex Brown, Rob Halford, The Company Band, Vision of Disorder, WeatherMaker, WRQE