emmureApparently, Emmure frontman Frankie Palmeri didn’t learn too much from the controversy surrounding his Cold Soul clothing line, as the first track on their just-announced seventh album is called “Bring a Gun to School.” As a refresher, a few years ago, Cold Soul was selling a shirt with a picture of Columbine killers Eric Harris and Dylan Klebold with the message “Shoot first, ask questions last.” At the time, he said that the shirt was meant to be offensive and address “harsh realities.” But it seems like the lesson he took from the controversy was that people were talking about his band and that no publicity is bad publicity.

Why else would you make the first song on your new album one that advocates gun violence a little more than a year after 20 children and six adults were massacred at Sandy Hook Elementary School, which is about 20 minutes from where Emmure formed in New Fairfield? There have been sixteen shootings at schools so far in 2014. If school shootings continue at this rate, there will be another 16 or so by the time Eternal Enemies is released on April 15th.

Here’s the track listing for the album:

1. Bring a Gun To School
2. Nemesis
3. N.I.A. (News in Arizona)
4. The Hang Up
5. A Gift A Curse
6. E
7. Like LaMotta
8. Free Publicity
9. Most Hated
10. Grave Markings
11. Hitomi’s Shinobi
12. Rat King
13. Girls Don’t Like Boys, Girls like 40’s and Blunts
14. New Age Rambler
15. We Were Just Kids