Demon Hunter have a new album, Outlive, coming on March 31st. While you may have already heard “Dead Winter Sun” from the album, they’ve returned with a new video, “Died In My Sleep,” that premiered on Loudwire today. The song is certainly in keeping with the band’s sound, which is at times thrashy and heavy, but anchored by Ryan Clark’s melodic vocals and a sound that’s somewhere between commercial active rock and a Gothenburg sound. Clark said that the video was designed with a particular aesthetic – the color in ’90s grunge.

“The video treatment for ‘Died In My Sleep’ was more about an overall vibe than a specific story. The goal was to strip the concept back to strictly performance, but still deliver something visually interesting,” says Clark. “Instead of opting for the typical desaturated tones that have become synonymous with metal videos, we pulled inspiration from the vibrant colors found in many of our favorite videos and photographs from the ’90s — namely Nirvana’s video for ‘Heart-Shaped Box’ and the album cover for Alice In Chains’ Facelift.”

“With ‘sleep’ being a running theme, we wanted to create a world that seemed unordinary — almost like a computer glitch-laden subconscious,” the singer continues. “We worked with Belief Agency to built a forest set on an indoor sound stage, and used projectors to cast colors and textures against the background and on the band members. It was a lot of fun to set up and just experiment with these layers.”

The video looks good, the song sounds good. It’s hard to go wrong. Outlive will be released on Solid State Records on March 31st and can be preordered here.