Guns N’ Roses urge you to stop speeding in brutal car safety ad

Posted by on June 25, 2014

Did you know that in Ireland, 28 children were killed by speeding accidents since 2000? A new ad for DOE Road Safety makes that abundantly clear in an ad that’s so disturbing that it’s banned from being shown before 9pm. Scored to a melancholy acoustic version of GN’R’s “Sweet Child of Mine,” the ad shows a classroom full of children going on a field trip, one of them playing with a toy car. That’s interspersed with scenes of a guy in a hurry getting into a real car and getting into an accident where his car veers off the road and crushes all 28 of the children. “Since 2000, speeding has killed a classroom of our children,” says the ad’s narrator. “Shame on you.” It’s haunting, and apparently making an impact, as it’s been viewed over 2.2 million times since being uploaded a little over a week ago.


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