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No Autoplay On MySpace Has Predictable Results

Posted by Bram Teitelman on Mon, Sep 14, 2009 at 12:25 pm

Geeking Out, Web 2.Oh-no

myspace-music-logoLast month, MySpace did the music world a favor and disabled autoplay on their profiles, saving the world from crimes against music being commited by bored 16 year-olds that have Garage Band and an Attack Attack! album. Although it hasn’t even been a month, the number of plays on MySpace has dropped dramatically. Media tracking company Big Champagne found that plays in August dropped 20.7 percent from July.

The company canvassed thousands of top artists on MySpace Music, convering the most heavily-tracked names. In July, it showed 1.436 billion plays. In August, it had dropped to 1.138 billion. This is pretty notable, given than they didn’t disable autoplay until around August 18. The bigger picture is that many visitors to a band’s MySpace page might not actually care much about the music, and if anyone has been using number of plays from a band to judge their influence and popularity, they might have to re-examine that.

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1 Comments For This Post

  1. nick Says:

    All I care about myspace and music is when they reinstitute a decent local search for bands. they hacked themselves off at the knees when they signed these deals with the majors!!!

    The only reason to visit myspace anymore is the music. I used to be able to BROWSE for every metal band within a 5 mile radius. That’s impossible now. And I’m willing to bet it’s because the major labels saw a threat to their bottom line!!! So having been sold to FOX corp. Myspace did the corporately responsible thing and went with the team they thought would make them money.

    I may not know much, but I know Metal aint about money!!!

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