First he was in your stores, signing your autographs, now he’s on your TV! Maynard James Keenan of Tool/A Perfect Circle/Puscifer has releaed the trailer for Blood Into Wine, a documentary that follows Maynard and his vineyard partner Eric Glomski and the creation of their line of Caduceus wines. For someone who’s notoriously media-shy when it comes to his bands, Maynard sure is out there pimping his vineyard. A score for the film, comprised of original music from Keenan, will follow the documentary’s release.

UPDATE: Our buddy Chuck, the metal host at Austin’s 101X radio, just dropped this fantastic tidbit from the Austin Whole Foods signing. Apparently Maynard was only signing things from behind a curtain, presumably to deter photos. What a weirdo! Amazing.