In a new online video promotion, Dr. Pepper is celebrating “unparalleled” individuals who are “one of a kind.” And it just so happens that Every Time I Die’s Andy Williams is featured in the soda’s company’s most recent edition. In the video, the guitarist talks about what inspired him to play music and his love for Dr. Pepper (noting how he once got fans into a sold out show after they brought him two Dr. Pepper bottles). As an added bonus, you get to also see Every Time I Die chant “Dr. Pepper Friday” before taking the stage. So in other words, if you’re really desperate to get into an ETID show, just bring a bottle of Dr. Pepper. Watch Dr. Pepper’s “one of a kind” video feature on Williams for yourself above.