Jonas Nachsin spent 20 years at Roadrunner Records (the last 12 as president) before stepping down back in November. Now he’ll be bringing his experience to Spinefarm Records.
It was announced this morning that Nachsin has been appointed general manager worldwide for the Finnish label (which has been part of Universal Music since 2002). Nachsin is expected to oversee Spinefarm’s U.S. and European offices while working out of New York. Nachsin had the following to say about his new gig:
“I am thrilled to have the opportunity to build Spinefarm Records into a world class destination for rock and metal artists. There is an energetic and dedicated group of people at the label already, and we’ll be expanding our staff as we reach out to the artist community to begin new partnerships, as well as working hard on the roster we now have. I’m looking forward to working with Andrew Kronfeld, an executive whom I greatly admire, and the new Caroline set-up to drive this company forward.”
Andrew Kronfeld, president of Universal Music’s global marketing (and who Nachsin will be reporting to), had the following to add:
“Hard rock and metal is such a dynamic area of music, with so many passionate bands and even more passionate fans, and we have very ambitious plans for Spinefarm Records. Nobody knows this part of the business as well as Jonas and so we are delighted that he has joined our team so we can grow Spinefarm and make it the most vibrant and trusted label in heavy rock music.”
The move comes well after a few of Nachsin’s former Roadrunner co-workers jumped to Nuclear Blast’s team. Nachsin certainly had success during his time with Roadrunner. And though Spinefarm has done well overseas, they haven’t had the best of luck tapping into the U.S. market. So the addition of Nachsin could prove to be a major benefit for the label.