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Honda Uses Judas Priest In Ad… Again

Posted by on July 23, 2012

http://www.youtube.com/watch?v=ih1tHC4v1UoWhile Scion and now Kia have gotten involved in underground metal in somewhat unconventional ways, Honda is diving into metal the old fashioned way – by using classic metal in their television ads. A few years ago, they used “The Hellion,” the opening instrumental from their 1982 classic Screaming for Vengeance, to sell minivans (even though the band appearing onscreen in the ad wasn’t Priest). Then last year, they had a family perform an a capella version of Ozzy Osbourne’s “Crazy Train” for another minivan. And now they’ve unveiled another ad featuring Judas Priest – this time featuring “You’ve Got Another Thing Comin’.” Given that the movie ending-like trailer mostly features a guy driving, it might have made more sense to feature “Heading out to the Highway,” but what do we know? Fun fact: both “The Hellion” and “You’ve Got Another Thing Comin'” come from Screaming for Vengeance, an album that will celebrate its 30th anniversary with a CD/DVD reissue on September 4. Check out the other two ads after the jump. 

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Categorised in: Marketing, Television