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The NY Times Covers Moscot Eyewear’s Metal Campaign, Interviews Trivium’s Matt Heafy

Posted by on April 24, 2012

For those unaware, New York based eyewear designers Moscot has been running a new ad campaign with some of metal music’s elite. Promoting their five varieties of metal frames, Moscot’s recent ads feature Anthrax’s Scott Ian, Zakk Wylde, Lamb Of God’s Chris Adler, Trivium’s Matt Heafy, Testament’s Alex Skolnick, Killswitch Engage’s Jesse Leach and numerous other metal personalities posing in the metal bar Duff’s Brooklyn while wearing their glasses.

Moscot’s metal themed campaign was interesting enough to actually catch the attention of the New York Timeswho just recently ran a story on it. Co-president of Moscot Wendy Simmons explained to The NY Times that the idea behind the campaign is to connect the company’s brand with the “trailblazer” attributes heavy metal performers share. In addition to talking with Simmons, The NY Times also interviewed the Trivium frontman himself. Heafy recalled being intrigued by the idea of a campaign for metal frames with metal guys, as well as his excitement to shoot in Brooklyn.

While metal musicians modeling with sunglasses may not be a game-changing factor in the world of music, it’s always cool to see metalheads infiltrating the mainstream. You can read The New York Times’ entire article on Moscot’s metal campaign online.

[pictures via Blabbermouth]

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Categorised in: Marketing