Robert Kampf, founder of Century Media Records, is launching a new hard rock-focused label named Another Century.

With the recent signings of Otherwise, Rev Theory, Like A Storm, and The Bloodline, this new label is leaning away from straight-up metal of Century Media and looking to make a name for itself as a premiere hard rock label.

Kampf, who started Century Media Records back in 1988, said in a statement that it’s his, “undying love for rock” that led to the formation of the new label, and he hopes to, “develop and break the best bands in rock.”

Adrenaline Mob and Fozzy, both of whom have released albums on Century Media, are listed on the Artists page of the new Another Century website. 

Below is the video for the song, Darker Side of the Moon by Otherwise, from their upcoming album, Peace At All Costs, due out September 16th.

[youtube]https://www.youtube.com/watch?v=CHh9YSwZR0U[/youtube]