Today (9th) marks five years since the Iron Maiden Trooper beer launched. That delicious 4.7% British lager kicked off in 2013, which gave everyone a decent amount of time to try it out before the group embarked on their massive North American Book of Souls Tour. Many of us dabbled in a single or a six-pack of Trooper beers before their show, and today, we should drink at least five to celebrate its establishment.
Overall, the brew has sold over 20 million pints and it is now known as a top 40 UK beer brand. This delicious ale has extended itself with limited edition beers since then including the Trooper 666 back in 2015 that had an ABV of 6.6%. Most recently, there’s the Hallowed Belgium inspired hybrid drink that launched just last year.
Iron Maiden frontman Bruce Dickinson worked on these brews in partnership with Robinsons’ Head Brewer, Martyn Weeks as Dickinson commented:
“I’m incredibly proud of the success that TROOPER has had, and long may it continue. To sell over 20 million pints in 5 years is something that we couldn’t have imagined when we started out with just the simple plan to make a great session ale that didn’t compromise on flavour, and the quality of the end product speaks for itself. It has been great fun to work with ROBINSONS on TROOPER and the various Limited Editions that we have created, each of which have been unique in their own way, and it’s exciting to see the reaction that our latest beer, LIGHT BRIGADE, has had too. I’m delighted that our fans and beer lovers worldwide have enjoyed them so much, and who knows what we will come up with next… Cheers!”
Cheers, and let’s carry on with our “Wasted Years.”