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The Darkness And The Cult Pop Up During Super Bowl Commercials

Posted by on February 6, 2012

http://www.youtube.com/watch?v=NjK_mKfosvw

Motley Crue wasn’t the only hard rock band that made an appearance during last night’s Super Bowl game. In fact, one of our favorite commercials from last night’s game may have come from Samsung Mobile. The Bobby Farrelly (Dumb And Dumber, There’s Something About Mary) directed clip starts out as one of their typical commercials with “phone enthusiasts” waiting in line for the “next big thing.” Then, as the people in line discover Samsung’s Galaxy Note Superphone, The Darkness’ Justin Hawkins pops out of nowhere and leads the entire block of people to a sing along with “I Believe In A Thing Called Love.” As random as the commercial is, it also fits perfectly with The Darkness’ type of humor. And while it’s certainly a nice way to remind people of the band and their current reunion, it’s also just a fun commercial.

While many most likely enjoyed watching Samsung’s use of Justin Hawkins and “I Believe In A Thing Called Love,” fans may not have been so pleased with how Budweiser used The Cult’s “She Sells Sanctuary.” The beer commercial scans through several decades highlighting Budweiser’s impact in American culture, starting with the end of Prohibition in 1933. Rather than using just one song, though, the commercial uses a mashup of The Cult’s biggest hit with rapper Flo Rida’s “Good Feeling.” While it’s nice to hear even a little piece of “She Sells Sanctuary” in a Super Bowl commercial, we also can’t help but ask why they had to taint the song by including Flo Rida. Was it really that necessary?

You can watch Samsung Mobile’s Super Bowl commercial featuring The Darnkess’ Justin Hawkins above, while Budweiser’s Super Bowl commercial featuring the Cult/Flo Rida mashup can be seen after the jump. One thing is certain, though, this year’s Super Bowl was definitely better than last year for hard rock fans.

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Categorised in: Super Bowl Commercials, Television