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Alice In Chains premiere cinematic “Never Fade” music video

Posted by on November 1, 2018

Alice In Chains have premiered a music video for the song “Never Fade.” The track is taken from the group’s latest effort Rainier Fog, which was released in August via BMG. The clip begins where “The One You Know” left off as the story continues to unfold. The group have been cryptic about this mysterious cinematic series. However, they mentioned via Facebook that the footage features clips from the film Black Antenna.

Jerry Cantrell explained about the Adam Mason directed video:

“The ‘Never Fade’ video is a continuation of the ‘The One You Know.’ The full story will gradually be revealed. For now, check out what we love to do best – play live, and tell a story with our music.”

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Categorised in: News, Releases, Video