Iron Maiden has been doing animation to market themselves for a really long time but nowadays, it’s more accessible than it ever was so after releasing their videogame music video for “Speed of Light” off their new album The Book of Souls (which, mind you, later turned into an actual videogame) the band want to celebrate the holidays with you with another great animation.

Check out the animated Christmas card the band just released featuring all the personifications of the band’s mascot in a joyous 4 min video. Send this to your parents who always complained about how “demonic” Eddie looked on the album covers and make them realize Maiden can be caring and adorable at the same time.

[via Metal Injection]